Leading sporting figures today gathered in London’s Trafalgar Square to launch the ‘Win Clean: Say No to Doping’ international anti-doping campaign in preparation for next year’s Olympic and Paralympic Games.

Hugh Robertson, Minister for Sport and the Olympics, was joined by LOCOG Director of Sport Debbie Jevans, World Anti-Doping Agency Director of the European Office and Relations with International Federations Frédéric Donzé, and UK Anti-Doping Chief Executive Andy Parkinson to unveil the education campaign.

Win Clean aims to alert athletes coming to the UK for next year’s Games of their rights and responsibilities surrounding anti-doping. The nation welcomes clean athletes and those who support clean sport and warns all those who might be looking to unfairly performance enhance that the UK is taking stringent measures to make London 2012 the cleanest Games ever.

Minister for Sport and the Olympics Hugh Robertson launches the 'Win Clean: Say No to Doping' Campaign in Trafalgar Square

Anyone wishing to pledge their commitment to clean sport is invited to sign the Win Clean board on the website wincleanuk.com, where a number of the UK’s leading athletes have already endorsed the campaign, including Ben Ainslie and Paula Radcliffe.

Minister for Sport and the Olympics Hugh Robertson said: “Every country and every athlete has a responsibility to help us prevent doping ahead of, and during next year’s Olympic and Paralympic Games. In the UK we have adopted an intelligence-lead approach to tackling doping with sophisticated strategies, techniques and education programmes in place. Win Clean underlines that there is a zero tolerance approach in this country.”

LOCOG Director of Sport Debbie Jevans added: “LOCOG fully supports this campaign. This will ensure that athletes coming to the Games understand their rights and responsibilities and the robustness of the anti-doping programme for London 2012.”

World Anti-Doping Agency Director General David Howman said: “All anti-doping programmes need to be supported by strong awareness campaigns, and ‘Win Clean: Say No To Doping’ will let athletes and their entourages know in no uncertain terms that doping will not be tolerated at London 2012. It also sends out a very strong message to the next generation of athletes, and the millions of sports fans across the world, that doping is wrong: it is cheating, unethical and a serious health risk.”

World marathon record holder Paula Radcliffe added: “I welcome the fact it is being made clear athletes visiting the UK are expected to meet the highest anti-doping standards. UK athletes put so much into the process we deserve to know others are too. ‘Win Clean’ has always been my way and my mantra. I really hope all athletes looking to compete in London in 2012 get behind Win Clean and we do have the fairest games ever.”

Win Clean
The ‘Win Clean: Say No to Doping’ campaign is a partnership between the London Organising Committee of the Olympic and Paralympic Games, the Department of Culture, Olympics, Media and Sport, the World Anti-Doping Agency and managed by UK Anti-Doping.

Win Clean will be rolled out at the Olympic and Paralympic Test events where outreach stands and education sessions will be made available to competing athletes offering advice on all areas of anti-doping including the World Anti-Doping Code and Prohibited List.
Education materials are supported by an educational grant from GlaxoSmithKline (GSK), the Official Laboratory Services Provider for the London 2012 Games. GSK will work in partnership with King’s College London, to run a WADA (World Anti-Doping Agency) accredited laboratory that will analyse athlete samples around the clock during Games time.

For more information on Win Clean and to help make London 2012 the cleanest Games ever, visit wincleanuk.com